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Two excellent premieres - Glashütte Original celebrates new Boutique in Paris.

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Glashütte Original

Two excellent premieres - Glashütte Original celebrates new Boutique in Paris.

Inläggav Tony.A. » lör 15 okt 2016, 08:54

Excellent premieres in Paris
Glashütte Original celebrates new Boutique and new models


Nomen est omen: “A day and night of Excellence” was the perfect theme for the official opening of the new Glashütte Original Boutique in Paris on October 11th, 2016. The German watchmaker saw the glamorous occasion as an opportunity for a further premiere, presenting new models in its Senator Excellence line to the public for the first time. Thus, for a day and an evening in the heart of Paris, the Saxon art of watchmaking met French savoir-vivre, which made for a truly excellent alliance.

Time for Excellence

Numerous representatives of the press and media, friends and partners of the Brand gathered in Paris on October 11th to celebrate the opening of the new Glashütte Original Boutique - an evening celebrating, under the sign of Excellence, the fine art of German watchmaking.

An experienced master watchmaker joined forces with an expert from the company's own dial manufactory in Pforzheim to offer insights into their craft. They were not the only ones on hand to impress visitors with their manual skills. A professional calligrapher demonstrated that a sure hand and great care are important in other arts as well, adding graceful enhancements to numerous copies of the Manufactory book, IMPRESSIONS, in the form of a personal dedication. Michelin-starred chef Stéphanie Le Quellec delivered culinary delights of the finest sort, and a versatile barkeeper conjured up an inspiring series of exclusive cocktails. Music producer, Echo prize winner and DJ Sven Helbig partnered with violinist Florian Mayer for an acoustic world premiere of a special kind: the two artists performed a composition dedicated specifically to the new Manufactory Calibre 36.

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A new address in the French capital

Paris has always had a special relationship to the high end of the watchmaker's art – the city, after all, was one of the first to develop and flourish as a centre of the craft. Now that the Saxon watchmaker has established its presence, over the past six years, in the Rue du Faubourg Saint-Honoré, it has created, with the new Boutique in the illustrious Rue de la Paix, even more room for the German art of watchmaking. The premises are right in the historic heart of the glamorous metropolis. Just around the corner from the elegant Place Vendôme and the Opéra Garnier, the luxurious ambience of the Rue de la Paix has made a name for itself around the world.

Like all Glashütte Original Boutiques worldwide, the new location in Paris invites visitors to dive into the world of the Saxon manufactory.

The interior sales area occupies a generous 135 square meters. Dark wood, cream-coloured accents and the characteristic decorative ceiling, which shows a stylised watch movement, combine timeless elegance with elements of contemporary style. In terms of content as well, the Boutique concept marries tradition and innovation. The „Wonder Wall“ to the right of the entrance presents even the tiniest of the manufactory's movement components in an impressive manner, while a spacious lounge area offers a quiet place to relax and gather information. For the first time in Paris, the watchmaker presents an „Experience Wall“, allowing visitors to experience the Brand interactively. Customers may also wish to consult with one of the firm's experienced watchmakers on hand at the Boutique.

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Excellent timepieces: Panorama Date and Moon Phase join the line-up

Perfectly in tune with their "excellent" leitmotif, the Senator Excellence Panorama Date and the Senator Excellence Panorama Date Moon Phase set new standards in terms of precision, running time, stability and aesthetics and combine them with the promise of assured quality. The two timepieces, housed in elegant red gold or stainless steel 40 mm diameter cases, represent two characteristic complications from Glashütte Original. Development of the new models was based on the manufactory Calibre 36, which was designed with the demands of modern life in mind. Combining ambitious engineering and flawless aesthetics with robust innovations made for everyday use, the Calibre 36 offers such features as a maximum running time of over 100 hours, extreme precision and exceptional stability. These qualities are confirmed in a test cycle lasting 24 days; run on each and every Senator Excellence, its results are made available to the owner.

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Glashütte Original Boutique Paris/Rue de la Paix
6 Rue de la Paix
75002 Paris

France
Telephone: + 33 (0)158 62 11 10
Email: Glashuette-Original.Paix@swatchgroup.com
Opening hours: Monday to Saturday 10.30 am – 7.00 pm
Tony.A.
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